AIA celebrate 5 years of AIA Vitality
AIA have released some statistics about AIA Vitality to celebrate five years of AIA Vitality being in the market.
To date, over 60,000 people have joined AIA Vitality.
On average, an AIA Vitality member in New Zealand completes a health and wellbeing assessment available in the app every 15 minutes.
AIA Vitality members have completed over 18,500 free Vitality Health Checks.
Since becoming AIA Vitality members:
79% have moved to a healthy glucose range from an unhealthy glucose range.
64% have moved to a healthy cholesterol level from an unhealthy level.
49% have moved to a healthy blood pressure range from an unhealthy range.
Less than 50% of New Zealanders meet the recommended guidelines of 2.5 hours of weekly physical activity but 95% of AIA Vitality Silver+ members meet this target.
AIA Vitality members combined have walked the length of New Zealand 1,295 times.
Members have achieved over 86,800 Status Reward vouchers and 976,500 Active Rewards vouchers – a combined worth of $9.1 million in rewards.
To celebrate the anniversary, AIA is giving customers who activate their AIA Vitality membership by 31 October the chance to win one of 20 Woolworths Gift Cards, each worth $500. Existing AIA Vitality members who hit their $5 weekly physical activity target anytime between 5 August and 1 September, go in the draw to win 1 of 5 Apple Store Gift Cards worth $729.
AIA have recently made some improvements to AIA Vitality, with a new AIA Vitality app with enhanced features and functionality being launched in April this year.
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